Russia Product Launch

Coca-Cola Expansion in Russia Laura Schiltz Bellevue University 2 Table of Contents administrator succinct Introduction Situational Analysis Target Markets Problems and Opportunities merchandise Goals and Objectives Marketing Strategies Timeline and Measurements Conclusions References 3 4 5 9 10 13 14 15 16 17 3 executive Summary Coca-Cola has been a capacious standing triumph non only here in the united States, but too in numerous countries around the world. The global community has embraced our inviolate crossing line and for this, we should t whiz of voice fortunate. However, if Coca-Cola is qualifying to continue to baffle and garner new commercialize sh are, we cannot alone rely on the United States. By pickings the partnership abroad as we had done some(prenominal) a(prenominal) historic stop consonant ago, we were able to strategicalally align ourselves with great marketing partners that very aided in growing our brand and products. Addit ionally, we achieved that number one rank in regard to best global brands in 2008 (Schiffman, Kanuk, Wisenblit, 2010). This victory has left our company thirsty for more and selecting strategic products to grow in specific areas, will allow for move growth. The success we have seen in Russia has been good, but there are many growth opportunities yet to be recognized.

We must obtain the probability at hand to build our brand to crimson great highs in Russia and to do so in the more or less effective, expedient, and cost effective manner possible. We must to a fault be mindful of cultural differences and ethically market our product in line with the high standards we follow in th! e United States and elsewhere. The Russian economy is growing as is their middle family line and their go for for products that come from American companies. By acting promptly on introducing an expanded bottled water line within Russia from our many exertion plants, we will be able to secure a commodious portion of a growing market and summation our figurehead in this countrys growing economy. 4 Introduction Coca-Cola has long been known for...If you want to get a full essay, enact it on our website: BestEssayCheap.com

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