Marketing and the Music Business vanderbilt R.J.P

Marketing and the Music Business         Jim Halsey and Joe Sugarman spoke with our class on February 12, tying unneurotic merchandise and the music industry. Halsey has had a hanker history in the industry, specifically in country music, functional as a booking agent, personal manager, publisher, and all round innovator. For the past 28 years he has been the manager for the oak Ridge Boys. Sugarman is closely known as an innovator himself. while Halsey succeeded in scram the first country music cloak on new night TV, Sugarman in a charge defined modern night TV himself. As the marketing genius croup BluBlocker sunglasses and the pocket calculator, he invented the informercial to facilitate a way for his product to reach the American chew audience. aft(prenominal) swoping 100,000 products every eight months, he was able to administer the same amount in one month, thanks to the infomercial. In six years running infomercials for BluBlocker he sol d 10,000,000 units. In less than fifteen years, BluBlocker became the number three name in sunglasses, right behind Oakley and Ray Ban. These numbers are highfaluting and show how important good marketing is for your product. The same principles utilize in marketing a product to a wad audience hold true for the music industry.

And this is precisely why Jim Halsey and Joe Sugarman have been able to come unneurotic to work unneurotic on the Oak Ridge Boys upcoming tour.         The two themes that both(prenominal) Halsey and Sugarman reiterated end-to-end their speeches were preparation and persistence. Halseys advic e was: Write down everything that you want t! o do in order to bring it into the now of your everyday life. pretend for your goals and wherefore work to achieve them. Sugarman advised the class to produce an expert about whatever it takes to achieve your goals. And above... If you want to get a full essay, order it on our website: BestEssayCheap.com

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