Essay Cold Fusion - 979 Words

Cold Fusion: The Continuing Mystery In March of 1989, a discovery was made that rocked the scientific world. Stanley Pons and Martin Fleischman had announced that they were able to create and sustain a cold fusion process. After intense media attention, and corresponding interest in future test, the subject seemed to have faded away. Future tests proved inconclusive, and when the quick promise of easy energy didn’t materialize, most quickly forgot the subject. Little is said about the continuing research in the scientific community to further our understanding of the free energy enigma. Is it science fiction, on the border of legitamete science, or is it a practical field worthy of serious attention? nbsp;nbsp;nbsp;nbsp;nbsp;Cold†¦show more content†¦Cold fusion is only produced three out of ten times under the best conditions, but this is enough to justify continued research. The first transitors were only successful one out of a hundred times until the mechanisms were completely understood. The science of the reaction taking place in cold fusion is still not clear. When pieces of the puzzle begin to fit together better, the success rate will increase, and yields will go up. nbsp;nbsp;nbsp;nbsp;nbsp;The actual set up of a cold fusion cell is an electrolyte such as hydrogen or deuterium in which a electrode made of specially treated and prepared steel is immersed. The lattice structure of the metal is filled with the hydrogen, where the fusion occurs. The problem is most metals fracture when subjected to these conditions. High loading is the state in which the metal survives, and begins to produce energy. There are numerous different methods and materials that are used to accomplish this goal. The original was a Heavy water solution with an electrolyte, in which a current is passed between a palladium alloy electrode. Several other new methods are in use today but the most promising is the Ceramic Proton Conductor. In this case, a low current is passed through a strontium-cerium-oxide in deuterium atmosphere. The reaction gives off significant excess energy. nbsp;nbsp;nbsp;nbsp;nbsp;Cold fusion differs significantlyShow MoreRelated Cold Fusion Research Paper3560 Words   |  15 PagesCold Fusion Research Paper As the world becomes more aware of the growing need for a more abundant energy supply, one energy source has been swept under the carpet and virtually ignored. This source is cold fusion. Cold fusion is: â€Å"A reaction that occurs under certain conditions in supersaturated metal hydrides (metals with lots of hydrogen or heavy hydrogen dissolved in them). It produces excess heat, helium, and a very low level of neutrons. 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The Advertising Industry Has Three Major Sectors Free Essays

Advertising Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. We will write a custom essay sample on The Advertising Industry Has Three Major Sectors or any similar topic only for you Order Now Advertising involves the process where in a massage is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way. The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. From the local business to multinational firm and all need to advertise. While politicians, social organizations, government special groups need to advertise their motto, national airlines, auto mobile manufactures, food and consumer goods manufacturers have to reach the consumer. Specialist products and services are often advertised through trade magazines and exhibitions. Lately mail-shots, handbill circulation, special offers have become very popular. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements. A basic appeal is at the heart of advertising. Slogans and product characters are created to catch the attention of the viewers. Most winning advertisements would encompass factual information with emotional appeal. The advertising industry has three major sectors. †¢Business or organization which wishes to advertise, Media which provides the medium for advertising and †¢Ad-agency which creates the ad to suit the need of the firm. Ad agencies vary in the size and turnover. Nevertheless the process of creating an ad remains the same. The annual expenditure on the advertising has been to the tune of Rs 8000 crores and the figure could be higher. USA has projected media spending on advertising on the net to approximately $7700 by the turn of the century. The scope for advertising professionals c ertainly shows an upward trend. How to cite The Advertising Industry Has Three Major Sectors, Essay examples

Deceptive Advertising Essay Example For Students

Deceptive Advertising Essay Deceptive AdvertisingAs a consumer in a world of constant advertising messages being flashed before my eyes, I am always wary of the truth of those messages that I see. It is terrible when consumers see an advertisement, whether it is in a magazine, television or any other medium, and they decide to make a purchase only to find out they are not getting what they originally planned or have to pay more than they had expected. Deceptive advertisements have been a problem since the early days of media and consumers have needed to keep an eye out for them. Yet, with so many advertisements that consumers are exposed to each day, worrying about the truth of every line and every sentence of an ad is quite inconvenient. Advertisers must follow strict guidelines to stay clear of lawsuits resulting from deceptive advertisements. I will be focusing on automobile advertisements and how consumers have been deceived through their ads. We will write a custom essay on Deceptive Advertising specifically for you for only $16.38 $13.9/page Order now Deceptive advertising can be described as advertising which is misleading in a material aspect. (Simon 256) This definition would include all the false and misleading advertisements that would appear in print, television, radio, outdoor and direct mailings. As well as more non-traditional forms of advertising like transportation ads along with the use of pictures, trade names, display materials, labels, sales talks, sales letters, price lists and catalogs. As any consumer can see, advertisers have many means by which they can trick or deceive us consumers into buying products not planned for. Unlike most tort cases that are decided in the courtroom by a judge, most deceptive advertisement claims are turned over to governmental agencies like the Federal Trade Commission. Agencies like the FTC are better suited to handle these cases because they have the necessary expertise to make proper decisions. So before an ad can be deemed deceptive, a complaint must be made to the FTC. From then an investigation can be made into the falseness and deceptiveness of the advertisement. The FTC tests to see the reaction from other consumers as to how misleading the ad is. These tests are done in the atmosphere and under the same circumstances as the actual consumer would be in. The test is based on the casual reaction of the consumer and the impression that they received from the ad. This public view of the ordinary and trusted mind has been described as uneducatedprejudicedimpressionable, gullibleand stupid. (Simon 257) These average people are the ones that will view or listen to the alleged deceptive advertisements and explain what they think they are going to get out of it. There are stricter controls when the ads are aimed at children, foreigners or the sick but hopeful. These tests to determine falsity are very important in a deception case. Another test that the FTC performs is to deter mine if nondisclosure was used as deception. This means that the advertiser would tell the truth about some of the information but leave out undesirable information to the consumer. Less appealing facts about the product would remain out of the ad, as in many cases dealing with hidden costs. As a consumer this is possibly the most harmful when dealing with deception because the ad doesnt reveal all of the information needed to make a clear decision necessary to make a good purchase. Arrangement and layout of the advertisement is another aspect to be considered when telling if an ad is deceptive. If the advertisement has a lot of visual impact the underlying message, or the important details of the product, may be looked over. Sometimes an ad will focus heavily on the positive selling arguments and overlooks or downplays the negative/detail-oriented messages. When advertisers do this the consumer naturally focuses their attention on the positives and may make a decision not realizing the hidden costs or anything else that may be included somewhere else in the ad. The uses of asterisks are a common way that advertisers let the consumer know that there is addition information, usually in small type. However, the small type is rarely ever read and practically nonexistent to the average reader. In conjunction with the placement of the negative aspects of the ad are the sizes of the type used to display those messages. Like stated before the size of the type pushes average readers away and the messages are rarely read. Consumers tend to focus on the bolded headlines and the visuals, thus making them oblivious to the important facts of the product. For example, when advertisers for alcohol place a print ad the mandatory statements are very small; some needed a magnifying glass to read. (Simon 261)In the case of Grey Advertising, Inc. v. the Federal Trade Commission, Grey Advertising used deceptive advertising in commercials for Mitsubishi Motor Sales of America, Inc. Grey evidently created and disseminated automobile lease advertisements that violated the FTC Act, the Consumer Leasing Act, and Regulation M, according to case documents. A consumer lease is a contract in the form of a lease or bailment for the use of personal property by a natural person for a period of time ex ceeding four months, and for a total contractual obligation not exceeding $25,000, primarily for personal, family, or household purposes (Internet) The problem started when the ad stated an amount down at the initiation of the lease agreement was not the total amount the consumers were to pay. Consumers have to pay other costs in addition to the down cost which include things like security deposits, first months payment and/or an acquisition fee to lease those cars. In addition, the ad failed to show the terms of the lease in a clear manner that the consumer could reasonably understand. Grey Advertising had prepared and disseminated three lease advertisements for Mitsubishi in which two were television ads and the third being a print ad. The first television ad is as follows:(Audio) Lease for zero down and just two forty-nine a month for thirty-six months.(Video) MITSUBISHI GALANT S$0 DOWN $249 A MONTH, 36 MONTHSAt the bottom of the screen read, in dark print on a similarly dark bac kground:First payment, plus a $0 down payment and a refundable security deposit of $250 (in NY, final monthly payment of $249 in lieu of security deposit) due upon delivery. 36 monthly payments based on MSRP of $18,043with a dealer capitalized cost reduction of $922, excluding tax, title, license, registration, regionally required equipment, dealer options, and charges for a 36-closed month closed-end leaseTotal payments: $8964. Lessee liable for maintenance, non-warrantable repairs, excess wear and tear, and up to 15cents/mile over 36,000 miles and $350 disposition fee and applicable taxes at lease end. Option to purchase at lease end for residual value of $10,068, plus applicable fees and taxes and purchase option fee of $150 This fine print was displayed on the bottom of three separate screens, each containing a block of at least seven lines, and the block was only showed for about three seconds each. .u92569c01cf4813f515513a64eeb35b27 , .u92569c01cf4813f515513a64eeb35b27 .postImageUrl , .u92569c01cf4813f515513a64eeb35b27 .centered-text-area { min-height: 80px; position: relative; } .u92569c01cf4813f515513a64eeb35b27 , .u92569c01cf4813f515513a64eeb35b27:hover , .u92569c01cf4813f515513a64eeb35b27:visited , .u92569c01cf4813f515513a64eeb35b27:active { border:0!important; } .u92569c01cf4813f515513a64eeb35b27 .clearfix:after { content: ""; display: table; clear: both; } .u92569c01cf4813f515513a64eeb35b27 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u92569c01cf4813f515513a64eeb35b27:active , .u92569c01cf4813f515513a64eeb35b27:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u92569c01cf4813f515513a64eeb35b27 .centered-text-area { width: 100%; position: relative ; } .u92569c01cf4813f515513a64eeb35b27 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u92569c01cf4813f515513a64eeb35b27 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u92569c01cf4813f515513a64eeb35b27 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u92569c01cf4813f515513a64eeb35b27:hover .ctaButton { background-color: #34495E!important; } .u92569c01cf4813f515513a64eeb35b27 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u92569c01cf4813f515513a64eeb35b27 .u92569c01cf4813f515513a64eeb35b27-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u92569c01cf4813f515513a64eeb35b27:after { content: ""; display: block; clear: both; } READ: Descarte`s Cartesian Doubt EssayThe second television ad is as follows:(Audio) Lease for just two forty-nine a month for forty-eight months with a thousand dollars down.(Video) $1000 DOWN $249 A MONTH 48 MONTHSAgain at the bottom of the screen in fine white print on a dark-colored moving background reads:First payment, plus a $1000 down payment and a refundable security deposit of $250 (in NY, final monthly payment of $249 in lieu of security deposit) due upon delivery. 48 month payments based on MSRP of $18,747with a dealer capitalized cost reduction of $1,289, excluding tax, title, license, registration, regionally required equipment, dealer options, and charges for a 48 -month closed-end leaseTotal payments: $11,952. Lessee liable for maintenance, non-warrantable repairs, excess wear and tear, and up to 15cents/mile over 60,000 miles and $350 disposition fee and applicable taxes at lease end. Option to purchase at lease end for residual value of $8,436, plus applicable fees, taxes and purchase option fee of $150This fine print was again displayed on the bottom of three separate screens, each containing a block of at least seven lines, and the block was only showed for about three seconds each. The third advertisement, the print ad, is as follows:$0Down Plus$500CASH BACK*Now, lease for 36 Months orBuy a Galant S*LEASEORBUY$0 DOWN$249 A MONTHAt the bottom of the page, in small print, reads the following lease disclosure:**First payment, plus a $0 down payment and a refundable security deposit of $250 (in NY, final monthly payment of $249 in lieu of security deposit) due upon delivery. 36 monthly payments based on MSRP of $18,043 for a Galant S with automatic transmission (FOG A88), with a dealer capitalized cost reduction of $922, excluding tax, title, license, registration, regionally required equipment, dealer options, and charges for a 36-month closed-end lease rounded to the nearest dollar. Total payments: $8,964. Lessee liable for maintenance, non-warrantable repairs, excess wear and tear, and up to 15cents/mile over 60,000 miles and $350 disposition fee and applicable taxes at lease end. Option to purchase at lease end for residual value of $10,068, plus applicable fee s and taxes and purchase option fee of $150 The FTC brought up three counts against Grey Advertising and Mitsubishi for deceptive advertising. These counts are misrepresentation in lease advertising, failure to disclose adequately in lease advertising, and violations of the Consumer Leasing Act and Regulation M. The Consumer leasing Act is a 1976 amendment to the Truth in Lending Act that requires disclosure of the cost and terms of consumer leases and also places substantive restrictions on consumer leases. (Internet) The FTC claimed that the ads presented the information about additional costs in an unreadable print that appeared 1) in type too small; 2) for too short a duration; 3) in quick scrolling text; 4) against moving or distracting backgrounds; and/or 5) in a location far removed from the more prominent representations. (Internet) In count 1, misrepresentation in lease advertising, the FTC said that Grey and Mitsubishi advertised the down payment as the total amount that t he consumer would have to pay. But, there were additional costs involved in the lease of the Galant S including the first months payment, security deposit and lease inception and others. The FTC concluded that the ads were misleading and that both the agency and Mitsubishi should have known that the ad was misleading to the consumer. Thus, they were using deceiving advertising which would affect commerce in violation of Section 5(a) of the FTC Act. In claim 2, failure to disclose adequately in lease advertising, the FTC stated that the intentional failure to hide important leasing information is deceptive. Consumers are likely to make ill-advised decisions without the whole truth about all the additional costs involved in leasing a vehicle. As in claim 1, this claim also violates Section 5(a) of the FTC Act. .u7cadac5e0394220132b72f2f963f7470 , .u7cadac5e0394220132b72f2f963f7470 .postImageUrl , .u7cadac5e0394220132b72f2f963f7470 .centered-text-area { min-height: 80px; position: relative; } .u7cadac5e0394220132b72f2f963f7470 , .u7cadac5e0394220132b72f2f963f7470:hover , .u7cadac5e0394220132b72f2f963f7470:visited , .u7cadac5e0394220132b72f2f963f7470:active { border:0!important; } .u7cadac5e0394220132b72f2f963f7470 .clearfix:after { content: ""; display: table; clear: both; } .u7cadac5e0394220132b72f2f963f7470 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7cadac5e0394220132b72f2f963f7470:active , .u7cadac5e0394220132b72f2f963f7470:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7cadac5e0394220132b72f2f963f7470 .centered-text-area { width: 100%; position: relative ; } .u7cadac5e0394220132b72f2f963f7470 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7cadac5e0394220132b72f2f963f7470 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7cadac5e0394220132b72f2f963f7470 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7cadac5e0394220132b72f2f963f7470:hover .ctaButton { background-color: #34495E!important; } .u7cadac5e0394220132b72f2f963f7470 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7cadac5e0394220132b72f2f963f7470 .u7cadac5e0394220132b72f2f963f7470-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7cadac5e0394220132b72f2f963f7470:after { content: ""; display: block; clear: both; } READ: English Vs Math EssayIn claim 3, violations of the Consumer Leasing Act and Regulation M, the FTC states that Grey and Mitsubishi do indeed include the required terms needed to meet Regulation M. The ad included one or more of the following terms of Regulation M: that the transaction advertised is a lease; the total amount of any payment such as a security deposit or capitalized cost reduction required at the consummation of the lease or that no such payments are required; the total of periodic payments due under the lease; a statement of whether or not the lessee has the option to purchase the leased property and at what price and time or the method of determining the pur chase-option price; and a statement of the amount or method of determining the amount of any liabilities the lease imposes upon the lessee at the end of the term. (Internet) Although this information is included in the advertisement, the ads do not display that information in a clear and conspicuous manner. Due to the fact that the information is in very small type, against a background of a similar shade, shown for a very short time with background sounds and images that distract from the message, the ad is considered deceptive because it violates Section 184 of the Consumer Leasing Act and Section 213.5(c) of Regulation M. As stated before, the Federal Trade Commission settles deceptive advertisement cases. The proposed settlements brought against Grey Advertising and Mitsubishi Motor Sales, Inc. would prohibit the ad agency, in any motor vehicle lease advertisement, from misrepresenting the total amount due at lease signing or delivery, the amount down, and/or the down payment, c apitalized cost reduction, or other amounts that reduce the capitalized cost of the vehicle. (Internet) Whenever the agency or the carmaker runs an ad the focuses on and amount downor other amounts due at lease inception there would have to be an equal amount of attention given to the total amount due at lease inception. The settlement would also prohibit any misrepresentation as to the existence and amount of any balloon payment or the annual percentage rate in a closed-end credit advertisement involving motor vehicles. (Internet) All further advertisements must communicate the disclosures in a clear and conspicuous manner. The FTC will monitor the actions of Grey Advertising through various record keeping and reporting requirements. Each of the violations may face an $11,000 civil penalty by the FTC. After this case was heard the FTC issued a consumer alert named Look Before You Lease to assist consumers in leasing terms and questions to ask before deciding to lease or buy a vehicle. According to Arizona Attorney General, Grant Woods, This settlement is historic He claims that this case will force companies to avoid hiding information in the fine print at the bottom of the ads and claim that the consumers should have understood it. This settlement will help consumers feel more comfortable when they go through the leasing process. Hopefully, consumers wont have to worry about deceptive advertisements because advertising agencies and automobile companies will have to clearly state all the costs and conditions in a clear manner. One day I plan on purchasing a new car and it is very likely that I will lease it. This settlement between Grey Advertising and the Federal Trade Commission will put some ease to the consumer because they know that the advertisements should be truthful and t hey should contain all of the information necessary to make an informed decision. It will still be necessary for the consumer to read through ads completely and carefully, not relying solely on the large, bold copy of the ad. Print ads, especially automobile ads, try to be visually pleasing to the eye but there is a need for the negative information to be displayed. As a general rule to the consumer, always be as informed as possible before making a purchasing decisions. Buyers beware. Works Cited PageFTC DRIVES TO END THE BLUR IN CAR LEASING ADS, (August 28, 1998)

Pyrrhus (319-272 B.C.) free essay sample

This paper describes in detail the life of Pyrrhus, one of the three greatest Greek generals. This paper summarizes the life of Pyrrhus, a great warrior of immense skill and strength who was killed in a humiliating fashion.The author points out how his victories were Pyrrhic meaning costly to the point of negating or outweighing expected benefits. Table of Contents Character Sketch Pyrrhus Relationships Major Events in Pyrrhus Life Comparison with Alexander Pyrrhus Fate Pyrrhus was a celebrated general who possessed great personal valor and strength. He took personal part in his battles and was admired for his fighting skills by his own troops and enemies alike. His military acumen was comparable to that of Alexander the Great and his innovative tactics in battle (e.g. the use of elephants) were copied by several military commanders later. Hannibal has called him the greatest commander of all time (and placed himself in third place). We will write a custom essay sample on Pyrrhus (319-272 B.C.) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

human travel systems essays

human travel systems essays We would like to take you on a marvelous trip through the skeletal system. In this trip you will view such sites as the working joints and bones and also the composition of the bone. We cant give away the whole trip quite yet so sit back and enjoy the ride. First we enter the body by being miniaturized and we will enter as given a shot into the tibia. Now that we are inside the bone we will look at how the bone is built, and made up of. Bones are very strong. They are compared to concrete, or cast iron. Some bones can withstand pressure of 220kg pscm. About 45% of the material of a bone are nonliving. The minerals are usually calcium and phosphorus; they give the bone strength. Living cells t have the same three layer setup. Short bones and many flat bones are mostly sponge, surrounded by a thin layer of hard bone. As children grow up they go through a transformation with their bones called ossification. When this processes happens the cartilage turns to bone. Next we hike up the steep yet very hard bone. As we go up the bone to get to the femur we must go over a hinge joint. A hinge joint is one of four of the major joints. The hinge joint allows only a back and forth movement, it is like a door hinge. Some examples of hinge joints are elbows and knees. Another type of joint is the ball ...

Biography On Ross Perot Essay Research Paper

Biography On Ross Perot Essay, Research Paper Ross PerotBIOGRAPHYRoss Perot was born June 27, 1930, in Texarkana, Texas. He grew up in Texarkana where he attended public schools and Texarkana Junior College. Perot # 8217 ; s parents, Ross and Lulu May Perot, have been major influences in both his and his sister Bette # 8217 ; s lives. Although the household lived in modest fortunes, Perot has repeatedly stated that he was born rich because of his parents. Get downing at age seven, Perot worked at assorted occupations throughout his boyhood, including interrupting Equus caballuss, selling Christmas cards, magazines, and garden seeds, purchasing and selling bridles, saddles, Equus caballuss and calves, presenting newspapers, and roll uping for classified ads. He entered the United States Naval Academy in 1949 and graduated in 1953. While at the Naval Academy, he served as category president, president of the honor commission, and battalion commanding officer. After graduation, Perot served at sea for four old ages on a destroyer and an aircraft bearer. In 1956, he married Margot Birmingham from Greensburg, Pennsylvania, whom he met while a midshipman at the Naval Academy. Upon his honest discharge from the Navy in 1957, Ross and Margot settled in Dallas where he went to work for IBM # 8217 ; s informations treating division as a salesman. Margot taught school during the early old ages of their matrimony. In 1962, she loaned Perot $ 1,000 from her nest eggs account to get down a one-person information processing company. He named the company Electronic Data Systems. Today, EDS is a multi-billion dollar corporation using more than 70,000 people. Ross and Margot have been married for 40 old ages. They live in Dallas and have five kids # 8211 ; Ross, Jr. , Nancy, Suzanne, Carolyn, and Katherine. The Perots presently have nine grandchildren. In 1969, the U.S. authorities asked Perot to find what action might be taken to better the brutal intervention our POW # 8217 ; s were having in Southeast Asia. He worked on this undertaking for the following four old ages, puting himself and his household at considerable personal hazard, until the captives were released in 1972 at the terminal of the Vietnam War. In acknowledgment of his eff orts, Perot received the Medal for Distinguished Public Service, the highest civilian award presented by the Department of Defense. When two EDS employees were taken surety by the Persian authorities in 1979, Perot directed a successful deliverance mission composed of EDS employees and led by Colonel Arthur # 8216 ; Bull # 8217 ; Simons. Perot personally went into Iran and inside the prison where his associates were held. Noted writer, Ken Follett, compose a best merchandising novel, On Wingss of Eagles, about the deliverance. An NBC Television miniseries was subsequently made about this event. Subsequently that same twelvemonth, the governor of Texas requested Perot # 8217 ; s aid in covering with the turning job of the usage of illegal drugs in the province. Perot led the Texans # 8217 ; War on Drugs Committee that proposed five Torahs to do Texas the least desirable province for illegal drug operations. All five measures were passed by the legislative assembly and signed into jurisprudence. In 1982, another Texas governor asked for Perot # 8217 ; s aid to better a deteriorating state of affairs # 8212 ; the quality of public instruction in the province. Acknowledging that a excellent educational system is the foundation for economic betterment, Perot led the attempt to reform the school system. This plan resulted in major legislative alterations and betterments in Texas public schools. Perot accepted another challenge in 1984 when he sold EDS to General Motors for $ 2.5 billion. The ownership that he retained in the company made him GM # 8217 ; s largest single shareholder and a member of the board of managers. After major dissensions over the quality of GM cars, Perot resigned from the GM board in 1986. In 1988, he started a new computing machine service company, Perot Systems. Today that company operates in the United States and Europe. In 1984, Perot purchased the lone transcript of the Magna Carta that has been allowed to be taken out of Great Britain. It has been placed on loan to the National Archives in Washington, D.C. , where it is displayed alongside the U.S. Constitutio n and the Bill of Rights. The Perot household is actively involved in charitable and civic activities. They have given over $ 100 million to assorted causes.

Management Information and Communication Systems (MICS Essay

Management Information and Communication Systems (MICS - Essay Example This report presents a detailed analysis of the idea â€Å"outsourcing†. This report will discuss the outsourcing working paradigm and its use for the information systems. This research provides discussion on the impacts of the outsourcing the information systems on the organization’s performance. This research will also discuss various advantages and disadvantages of information systems outsourcing. This report also discusses potential issues that can cause failure of IT outsourcing. The corporations can develop and maintain information systems internally or in-house by utilizing their own resources (technology and staff) or outsource it, which means they hire an outside firm for developing and maintaining their information systems for them. Additionally, outsourcing allows corporations to pay more attention on their inside business activities alongside allowing other firm having additional expertise and resources to carry out some portion of their business information system management activities. However, several companies outsource only the information system development component of their IT activities. On the other hand, others outsource more or every part of their IT activities. The reason of doing this is to survive and remain competitive in this age of constantly transforming information technology (Shelly, et al., 2005, p. 638; Dibbern, et al., 2004; Goles & Chin, 2005). However, all this depends on a corporation’s requirements, as well as outsid e firms can fulfill as much or as little of the IT requirements as indispensable or desired. In addition, external firms offer a variety of services including information system development and maintenance, web design and development, customer service, web hosting, billing, sales, marketing, and officially allowed support, for instance, an internet solutions provider is a firm, which offers web hosting services such as

Causes of the AT&T-BellSouth Takeover Essay Example | Topics and Well Written Essays - 1000 words

Causes of the AT&T-BellSouth Takeover - Essay Example Consequently, the revenues of the company were falling, stock process declining and incurred huge cost price. Things looked even bleaker given the coming of internet phone calls and more serious competition from cable and wireless companies. AT&T, which is a holding company agreed to take-over BellSouth as a strategy to position it as a company committed in enhancing convergence, progressive innovation and competition in the communication and entertainment industry (Reardon, 2006). The take-over guaranteed AT&T Inc the rights to own and manage Cingular Wireless which is a leading provider of wireless data and voice services (Reardon, 2006). Moreover, AT&T would have the exclusive rights on ownership of YellowPages.Com which offer Yellow Pages and local search site. Reardon (2006) asserts that the AT&T-BellSouth takeover would help AT&T company cut down its labor by 10,000 jobs between 2007 and 2009. AT&T also hoped to increase its revenues and customer to about $ 130 billion in sales and 70 million customers by increasing its market niche from the previously 13 states to 22 states following the acquisition of the 9 southeast states previously served by BellSouth. Basis for the Final Agreed Price Before a company can be taken-over by another or in the case of merger, it is important that the value of the company is determined (Gould and Leisner, 2009). The value of the company is its net worth and is used to determine the final price to be paid out during acquisition. Whitney (2012) describes seven things that should be considered in valuing a business during a merger and acquisition of resources. He argues that the value of the business consists of not only the price but also includes the associated terms and the deal structure. He further explains that there exist different values of the business due to different operation assumptions, terms of payment and deal structure and not because of use of different valuation methods. Whitney (2012) describes future per formance, asset type, exit strategy, cash flow and deal structure as some of the determinants of business value. In 2006, AT&T Inc resolved to merger with a fellow telephone company BellSouth in a stock transaction worth $ 67 billion (Reardon, 2006). In the proposal for the merger, AT&T shareholders were to receive 1.325 shares of AT&T common stock for every BellSouth Common share. Reardon (2006) explains that under these terms, the deal would represent a premium of 17.9 percent over the closing stock price on Friday, 3rd March, 2006. Each of BellSouth common shares would be quote eat 37.09. However, Public Service Commission, (2006) explains that merger was subject to approval by the regulatory authorities and shareholders from both companies and was to be completed within six months. On December, 29th 2006, the takeover of BellSouth by AT&T was approved by Federal Communications Commission after the two companies settled on extra concessions that had been demanded by two Democrats members of the agency. The takeover price was agreed to be $ 85 billion as reported (Bartash, 2006). The take-over was approved four members while one abstained from voting. In determining the final price, a ratio of the closing prices of the stock of each company was calculated after which BellSouth shareholders were allocated the

What Literacy Means Essay Example for Free

What Literacy Means Essay For me literacy is very important and has a really strong impact in my life. When I was a kid I remember my father always telling me â€Å"the more you know the better it is†. I never really understood what he meant nor did I pay that much attention. I must admit that I was pretty rebellious back in those days, I wanted to be independent, I dropped out college in my freshman year, started partying, binge drinking, to sum it up I just didn’t wanted to listen or take any advice from my parents or the people that cared for me. They saw the mistakes I was making and the destructive path I was heading to, it was like they were foreseeing the future. It wasn’t until I left my country (Dominican Republic) to live in the united states that I understood what they were trying to tell me, out all the advice they gave me I could only remember the say that my father used to tell me. Society has proven time and time again, it will reward those individuals who are competent and impede those who are not, whether expressed in terms of employment opportunities (job success) or just on a social level. One needs look no further than their everyday activities in order to realize how important literacy is. Without adequate literary skills one may not be able to identify on a label the correct amount of medicine to give a child, or read and interpret a sign giving instructions on what to do in case of a fire. These two examples bring perspective to literacys importance. Nevertheless, recent surveys have indicated that, 4. 5 million Canadians, representing 24 percent of the eighteen-and-over group, can be considered illiterate (Adult Illiteracy 5). Illiteracy is truly a problem within Canada. Although many groups are working to render the problem of illiteracy, much work still lies ahead. As our society moves on into the next century literacy is proving vital to economic performance. Without basic literary skills in ones possession they will become lost in our rapidly changing society. The modern worker must be able to adapt to the changing job-scene. This often means gathering new skills and knowledge from printed material, whether instruction manuals, computer programs, or classroom training (text books). It is quite commonly the case that highly skilled jobs require a high level of literacy. Therefore, literary skill level is an important factor in predicting an individuals economic success. It will affect an individuals income, their employment stability and whether they even receive employment opportunities. Presently, our world revolves around literacy. Simply being literate allows one to continuously upgrade ones literary skills to a higher level. It allows one to stay informed of happenings in and around the world through mediums such as newspapers and magazines. Knowing current news about what is going on in this ever changing world of ours is the key to staying ahead. Another thought to ponder is this, we rely on those with high literacy levels to record and document findings and happenings for future generations to reflect on. These writings would most likely be dull and inaccurate or would not exist at all without our current levels of literacy. When viewed from a social standpoint, literacy remains just as important as when viewed from the economic standpoint. Linda Macleod of the National Associations Active in Criminal Justice, points out that, 65 percent of people entering Canadian prisons for the first time have trouble reading and writing, low literacy is part of a constellation of problems that can limit choices in life and thus lead people to criminal activity (20). Somebody in possession of a high level of literacy will most likely be well informed and tend to make wiser decisions. By obtaining this level of literacy they have also gathered a large vocabulary giving those many words to choose from to express their ideas and feelings. Conversely, many would agree that a conversation with one who has a good grasp of the English language is always more delightful than with one who is less educated. Literacy can act as a window, opening ones view to the world. Presently, we are being bombarded with information, news, trivia and gossip (not that this is always a positive feature in our lives). Without sufficient literary skills one cannot even absorb any of this information. These people will miss out on many of lifes benefits, socially as well as economically. Without sufficient literary skills one would have a tremendously difficult time functioning in our current world. Think about your average day, consider how many times you refer to your literary skills to aid you, could you function without those skills? Finding an address, reading a map, reading a menu, performing a bank transaction, these are just a few common tasks that require your literary skills. Also, when looking at the importance of literacy to our nation, its value is evident. High levels of literacy throughout all sectors of Canadas workforce are necessary, low  literacy levels of workers affect Canadas ability to perform in the increasingly competitive international marketplace (Literacy 7). Literary skills become building blocks. By first creating a well-educated society, then a highly skilled labor force which can compete and adapt to the changing market. These factors lead to an increase in economic growth within the nation which in turn, results in a higher standard of living for its people. As our society moves forward into the future, a higher level of literacy will become more important to ones level of success. Where would our society be without our ability to exchange knowledge and information? How many times have you made a purchase that read on the outside instructions inside? You and I think nothing of this, and in a sense take our gift for granted. For many, deciphering written instructions is a near impossible task, asking for assistance does little more than to further lower their self esteem. Literacy is important. To truly seize the benefits possible in ones life it has to be accepted that literacy is the key. Society will continue to reward skilled individuals and disadvantage those who are not.

The Effects Of Anabolic Steroids :: essays research papers

The Effects of Anabolic Steroids   Ã‚  Ã‚  Ã‚  Ã‚  You've seen them, and you thought you knew what was going on. The muscle-heads at the gym, the all-star basketball player, the amazing offensive tackle, and the lightning fast swimmer. All of them used steroids, and you knew it. They were all unnaturally strong, and looked like gods. But what you could not see is the terrible side effects which come through the use of anabolic steroids. These powerful drugs have both positive and negative results from their use. Along with increased strength and size, users of steroids suffer from ailments like cancer, bad acne, hair loss, damaged organs and intense mood swings.   Ã‚  Ã‚  Ã‚  Ã‚  Anabolic steroids are a group of muscle building chemicals, which are synthetic versions of the male hormone, testosterone. Developed in 1935 they were prescribed to aid in muscle and tissue repair by those who had undergone surgery or had degenerative diseases. Now they are used by athletes and patients alike. But they are illegal to use if not prescribed by a physician, and have been banned by nearly all athletic organizations, both professional and amateur.   Ã‚  Ã‚  Ã‚  Ã‚  When you think of someone who uses steroids you typically picture someone who is massive, and whose muscle mass is very well defined. A picture comes to mind of the giant body builder, who is so big he can't touch his back because his biceps are in the way, but he can manage to bench press his car. The possible growth and development is amazing. With much less work necessary, the results can be astounding. Athletes can get bigger, stronger and faster, with less effort than previous. The limits of an athletes potential with steroids seem to be unbounded. These are the positive aspects to the use of steroids. One study showed that as much as ten pounds of lean muscle mass could be gained by a mature adult using steroids over a years period. The resulting size and strength increase would be greater more easily attained than without use of steroids.(Taylor pg 45) Also, the type of body structure that may males are looking for can be easily obtained through the use of steroids. Large pectoral muscles, as well and big biceps and a well defined stomach are what many teenage users are after. Society dictates what the current trends are, and our society has dictated that athletic looking men (and women) are in. But not everyone can be so fortunate to have a beautiful body with their given gene pool. So through the use of steroids, people can attain the wonderful body that they so desire. One ex-user commented that after he had used steroids and bulked up,

Taking Sides

Tiffany Kwong : Taking Sides, Unit 4 Response I’m answering question number2, as to why government agencies are getting more conservative regarding drinking during pregnancy. I personally believe the government wants to be stricter on the drinking-during-pregnancy matter because of the outcomes and effects towards the community. Pregnant mothers that drink during pregnancy are already at a small percentage of risk for a child with developmental-defects.The more at-risk children, the more attention these children need in school, in the home environment, and in public. Specifically, the funding of schools is decreasing every year, and the more developmentally-impaired students are enrolled, the greater the need for teachers and supplies to help these children with defects caused by their mothers. If the government agency strengthens the alcohol ban for pregnant women, the lesser the risk for families and the community to fund these problems later on.Mothers can decide to do what ever they want when they’re pregnant; it’s the matter of whether or not they want their child to be healthy, which I’m sure, every expecting mother wants. But, I believe pregnant women should not have the right to make informed decisions on their own. Doctors have medical degrees; they understand the causes and effects of alcohol, specific foods and certain activities pregnant women should stay away from.Pregnant mothers should not make informed decisions on their own; rather, they should consult an expert and stay firm to the government and the doctor’s orders & recommendations. Even if â€Å"casual drinking† may seem to cause no harm, it’s better to not take the risk. This is an issue with the public, the government, the science, and the medical field. Expected mothers should take the time to consult a doctor, and make the best decisions for the health of their child.

Stefan’s Diaries: Bloodlust Chapter 14-15

Chapter 14 My hands still in the air, I pressed my lips together. Id already learned that any sign of stress caused my fangs to bulge and my pupils to grow larger; I didnt want to prepare to attack until I knew what I was dealing with. â€Å"Jake? Charley?† a female voice called as two burly men ran toward me from the main house. Although twice my bulk, they were definitely human. Each man grabbed one of my arms, though I noted with cold calculation that it would take only one quick twist to shake both off before I lunged for my attack. But I fought with every core of my being to stay still, my hands high in the air, hoping Id just look like a common vagrant. There was no guarantee that a fight would lead to Damons rescue. A girl walked toward me from the porch and stopped a foot away. â€Å"I apologize,† I said to her. I tried to make my voice sound like I was nervously gasping for breath. â€Å"I didnt realize this was private property. Im new to town, and I was in the tavern, and, well † I trailed off, unsure of whether my lies would get me into even deeper trouble. â€Å"You thought youd steal from me?† The girl stepped forward. Her hair tumbled in flaming curls down her back, and she wore what looked suspiciously like a vervain wreath on her head. She had on a white nightdress, but she was wearing mens boots, and I could see calluses on her hands. Though she was clearly from a wealthy family, this was no coddled city girl. â€Å"No. No! I wasnt stealing, I was just looking for the vampire,† I said. She knit her eyebrows together. â€Å"To steal him ?† she asked leadingly, hands on her hips. â€Å"No!† I said again, my arm jerking involuntarily. One of the men holding me dropped my arm in surprise. â€Å"No,† I said again, forcing myself to remain still. â€Å"I saw the poster for the show down by the lake, and, well, I guess my curiosity got the best of me.† I shrugged. A rooster crowed. Sunlight slowly spilled over the backyard. I glanced down at my gleaming ring, thankful that Lexi had left. â€Å"Okay, then,† the girl said. She snapped her fingers, and the two large men dropped my arms. â€Å"If you are new to town, then where do you come from?† â€Å"Mys Mississippi,† I fibbed. â€Å"Right across the river.† She opened her mouth as if to say something, then closed it. â€Å"Well, welcome to New Orleans,† she said. â€Å"I dont know what things are like back in Mississippi, but you cant go sneaking into peoples backyards looking at their livestock. And the next time you may not meet someone as friendly as me.† I fought my urge to snort at her idea of friendliness, given my brothers wretched state. â€Å"So, whats your name, stranger?† â€Å"Stefan,† I said. â€Å"Are you Miss Gallagher?† â€Å"Smart,† she observed sarcastically. â€Å"That I am. Callie Gallagher.† One of the large men stepped toward her protectively. â€Å"Leave us,† she commanded. â€Å"Ill escort Mr. Stefan out.† â€Å"Thank you,† I said contritely as I followed her around the long gravel path, past the sun-room of the house, and toward the gate. â€Å"Thanks for trusting me,† I said. â€Å"Who says I trust you?† she asked sharply, but an amused smile flitted across her lips. â€Å"Well, then, perhaps I should thank you for not letting your brutes kill me.† She smiled again, wider this time. Her teeth were pearly white, and one of her front teeth was slightly crooked. Freckles dusted her upturned nose. She smelled sweet, like oranges. I realized it had been a long time since I had found a woman beautiful for more than the sweet smell of her blood. But cruelty lay behind her beauty, because this woman was responsible for my brothers imprisonment. â€Å"Maybe youre too handsome to be killed. And everyone deserves a little kindness, dont you think?† I gazed at her callused hands, a thought entering my mind. â€Å"Would it be too forward of me to ask for more of your kindness?† Callie narrowed her eyes. â€Å"Depends on what you ask for.† â€Å"A job,† I said, straightening my shoulders. The girl shook her head incredulously. â€Å"You want me to hire you? After you trespassed on my property?† â€Å"Think of it as an expression of my drive and my enthusiasm for freaks,† I said, the lies now floating easily from my tongue. â€Å"Being new, Ive had trouble finding work, and to be honest, Ive always wanted to be part of a circus.† She set her jaw, and I was worried shed suddenly call her henchmen on me. But then she looked up and down at my faded trousers and sighed. â€Å"I have a feeling Ill regret this, but come down to Lake Road tomorrow night. We do need a new ticket taker–our last one ran off with one of the fat ladies. Youll need to arrive early–and stay late. Its going to be busy tomorrow night because of the fight.† â€Å"Right. The fight,† I said, once again clenching my fists and biting back words of anger. â€Å"Yes.† She smiled somewhat ruefully. â€Å"Then youll have the chance to see your vampire in action.† â€Å"I suppose I will,† I said, turning on my heel and exiting the wrought-iron gate. But if I had my way, no one would see the â€Å"vampire in action† because Damon and I would be long gone before the fight ever commenced. Chapter 15 October 7, 1864 Something has changed. Maybe it is merely age, a sort of hyper-maturation into the role of an adult vampire. Maybe it is Lexi's tutelage. Or the fact that I am faced with an actual challenge, a death-defying challenge, and I simply know I can't expend my energy killing for sport. Whatever the cause, the result is the same. Though the scent of blood is still everywhere, I no longer feel compelled to hunt for sport. Hunting is distracting. My hunger is something to be sated quickly rather than enjoyably. Of course, the question is, how will I free Damon? Attack everyone in sight, creating a melee of destruction? Convince Callie to shed her vervain wreath so I can compel her to do my bidding? But Callie seems to have a power all her own. That much is clear to her henchmen, and to me. Of course, my Power is stronger. I have no doubt that I'll persevere. I'll save Damon, and then I'll reward myself with a drink from Callie's neck. I spent the entire day pacing my room, cutting a path through the dust that lined the wooden floor. Plans to free Damon flitted through my head one by one, but just as quickly as they came, I shot them down for being too daring, too risky, too destructive. Id already learned from the siege on the vampires in Mystic Falls that one false move can cause a domino effect of violence and despair. â€Å"You look like a caged animal,† Lexi said, appearing at my doorway. Her voice was light, but worry lines creased her forehead. I let out a low growl and raked my hands through my hair. â€Å"Ifeellike a caged animal.† â€Å"Have you thought of a plan yet?† â€Å"No!† I exhaled loudly. â€Å"And I dont even know why Im trying. He hates me.† I looked down, suddenly ashamed. â€Å"He blames me for turning him into what we are now.† Lexi sighed and closed the distance between us. She took my hand. â€Å"Follow me.† She led me out of the room and walked slowly down the stairs, running her pale fingers along the portraits that lined the walls. All the paintings were covered with a layer of grime. I wondered how long theyd been hanging on the walls, and whether any of the subjects still roamed the Earth–alive or undead. At the very bottom stair, Lexi stopped and pulled a portrait off the wall. It was newer than the others, with a gold frame and the glass polished to a gleam. A young, serious-looking blond boy stared out at me. His blue eyes contained a hint of sadness, and his cleft chin jutted in defiance. He looked incredibly familiar. My eyes widened. â€Å"Is that your–â€Å" â€Å"–brother,† Lexi said. â€Å"Yes.† â€Å"Is he † I trailed off, not wanting to finish the sentence. â€Å"No, hes not with us anymore,† she said, tracing the cleft of the boys chin with her index finger. â€Å"How did he die?† I asked. â€Å"Does it matter?† she said, her voice sharp. â€Å"No, I suppose it doesnt.† I touched the edge of the photo. â€Å"Why do you keep it?† She sighed. â€Å"Its a connection to the past–to who I used to be before I was†Ã¢â‚¬â€œshe gestured down the length of her body–â€Å"before I becamethis. Its important not to lose that final thread of attachment to humanity.† Her gaze grew serious. I knew what she meant: Remaining connected to her humanity was how she maintained control and why she made the choice to feed only from animals. â€Å"So, are you ready to save him?† As usual, Lexi didnt wait for an answer, and I had to hustle out the door behind her. Together, we walked in silence toward Gallaghers place under the cover of the inky night. Fifteen minutes later we turned the corner onto Laurel Street and the house came into view. A tall man with salt-and-pepper hair was climbing the stairs of the white structure, tapping each step with a gold-tipped cane. Behind him were two black-suited men. The three were engaged in intense conversation. Lexi put her hand on mine. â€Å"Gallagher.† The men paused on the porch. â€Å"Im telling you, the vampire I have is the real thing. I could have him killed and sell you his blood. Youd make a fortune marketing it as the fountain of youth or an elixir of life,† Gallagher said roughly. My stomach plummeted. Damons body was being divided before he was even dead. â€Å"Blood,† a stocky man mused, rubbing his bald head as if it were a crystal ball. â€Å"Im just not sure people would try that. But how much would you sell the fangs for?† The men entered the home, shutting the wooden door with a definitive thud. I sniffed the air. The cloying scent of vervain burned my nose, but I didnt sense Damon anywhere. Lexi pushed the gates open and stepped onto the lawn. â€Å"What are you doing?† I hissed. â€Å"I dont think Damons here anymore.† â€Å"Yes, but you need to know exactly who and what youre up against. The more you know, the better you can gauge what the best course of action will be,† she said. I nodded, and together we stole in the shadows toward the main house. We ducked under a window ledge and knelt in order to escape notice; we could just make out the scene unfolding in the parlor at the back of the house. Gallaghers voice drifted through the open window as he took a seat in a maroon leather club chair, his feet up and a glass of port already in his hands. He wore a large gold ring on his finger. In the far corner, Callie Gallagher sat in a pair of weathered overalls and a white linen shirt. Her red hair fell down her back in a vervain-laced braid, and her head was bent as she pored over a ledger book. A garland of vervain was strung along the marble mantle, and I noticed a few vampire muzzles–the same sort that my father had used to subdue Katherine–tossed carelessly on an end table. â€Å"I have something else that might interest you,† Gallagher said, locking eyes with the elderly man while the other sat, silently. â€Å"I didnt want to bring it up out on the street.† â€Å"Yes?† The man leaned forward. His voice sounded disinterested, but he rubbed his stubby fingers together eagerly. â€Å"The monster wears a ring. Its an unusual one. Silver with a blue stone, but it seems to give him additional power. None of my men have been able to get it off his finger, but when hes dead â€Å" â€Å"Father!† Callie interjected. The two men stared at her. â€Å"Yes, girl?† Gallagher asked, his voice dangerously low. â€Å"Ive been looking over the books, and well make a fortune if hes kept alive. Its the best for the show.† Though her expression was all business, her tone didnt actually sound mercenary. â€Å"My boss.† Gallagher laughed ruefully, but from the way the vein in his temple throbbed, I could tell he didnt appreciate Callies interjection. â€Å"Girl, can you get us some brandy?† Callie stood up and stalked out of the room. I was surprised to feel a sliver of sympathy–and kinship–with her. I knew what it was like to have a headstrong father. Id wanted nothing more than to please him, but Giuseppe Salvatore always thought he knew best. I dared to disagree only once, and he killed me for it. â€Å"As I was saying, the ring † Gallagher said. I snapped back to attention. â€Å"You kill that monster and Ill buy it all. The fangs, the blood, the ring. Everything. And Ill give you a very good price,† the elderly man said in a trembling voice, barely concealing his excitement. Before I could pounce, shattering the glass that separated me from the man who was trying to sell my brother in bits and pieces, an iron-firm grip clasped my arms behind me and dragged me back out to the street. â€Å"Get a hold of yourself, Stefan!† Lexi hissed as she pulled me along the sidewalk. When she reached the corner of Laurel Street, she let me go. â€Å"That man is a sadist!† I fumed. â€Å"Hes a businessman. He wants to kill your brother, and if they find out about you, theyll certainly want to kill you too,† Lexi said, pushing her blond braid over her shoulder. My mind spun. â€Å"What about the girl?† I asked. Lexi snorted derisively. â€Å"What about her?† â€Å"She thinks Damon should be kept alive. Maybe she can convince her father of that,† I said desperately. â€Å"Dont even think about it. Shes a human, and she will follow her fathers orders until the end of her days,† Lexi said, dropping her voice to lower than a whisper as another couple walked toward us. As they passed, the man tipped his top hat, and Lexi curtseyed back. To anyone else, we were a young couple, out to romance each other in the moonlight. â€Å"Damons life is at stake,† I said in frustration. Lexi had offered to help, but everything shed done so far had seemed designed only to dissuade me. â€Å"We have to do something!† â€Å"I know you will find a way to save him,† she said firmly. We turned another corner and the spire of the church across from Lexis house came into view. â€Å"But Stefan, you must remember that controlling yourself around humans is much more than simply not attacking them.† When we reached the back porch, she stopped and put her hands on my shoulders, forcing me to look into her clear amber eyes. â€Å"Do you know the real reason why we dont drink human blood?† â€Å"Why?† I asked. â€Å"Because if we dont drink human blood, we dont need humans,† she said in a tight voice. She pushed open the door. Buxton, Hugo, and Percy were sitting around the coffee table, playing poker. They looked up when we entered, and Buxton narrowed his eyes at me. â€Å"Boys, were going dancing tonight. We need some lightness,† Lexi announced, pouring herself a glass of blood from the decanter on the side table. She glanced around the room. The three nodded. â€Å"Will you come, Stefan?† I shook my head. I was not in the mood for lightness. â€Å"No,† I said, then headed upstairs to plan Damons rescue alone.

The Characteristics of a Compelling Introduction

The Characteristics of a Compelling Introduction An introduction is the opening of an essay or speech, which typically identifies the topic, arouses interest, and prepares the audience for the development of the thesis. Also called an  opening, a lead,  or an introductory paragraph. For an introduction to be effective, says Brendan Hennessy, it should  persuade readers that what you have to say is worth close attention. Etymology From the Latin, to bring in. Examples and Observations In addition to appealing to readers and helping them to anticipate tone and substance, the opening passage can also help readers read by helping them to anticipate the structure of what will follow. In classical rhetoric, this was called the division or partition because it indicates how the piece of writing will be divided into parts. Methods of Introducing an EssayHere are a few possible ways to open an essay effectively:State your central idea, or thesis, perhaps showing why you care about it.Present startling facts about your subject.Tell an illustrative anecdote.Give background information that will help your reader understand your subject, or see why it is important.Begin with an arresting quotation.Ask a challenging question. (In your essay, youll go on to answer it.)Example of Introductory Paragraph in an Essay Bill Clinton loves to shop. On a March day in an elegant crafts store in Lima, the Peruvian capital, he hunted for presents for his wife and the women on his staff back home. He had given a speech at a university earlier and just came from a ceremony kicking off a program to help impoverished Peruvians. Now he was eyeing a necklace with a green stone amulet. Four Goals of IntroductionsAn effective introduction has four basic goals:Catch the audiences attention and focus it on your topic.Motivate the audience to listen by pointing out how your topic will benefit them.Establish credibility and rapport with your audience by creating a common bond and letting them know about your expertise and experience with the topic.Present your thesis statement, which includes clarification of your central idea and main points.Examples of an Introduction in a Speech The first thing I would like to say is ‘thank you.’ Not only has Harvard given me an extraordinary honour, but the weeks of fear and nausea I have endured at the thought of giving this commencement address have made me lose weight. A win-win situation! Now all I have to do is take deep breaths, squint at the red banners, and convince myself that I am at the world’s largest Gryffindor reunion. (J.K Rowling) Quintilian on the Appropriate Time to Compose an Introduction (or Exordium) ï » ¿I do not, on these accounts, agree with those who think that the exordium is to be written last; for though it is proper that our materials should be collected, and that we should settle what effect is to be produced by each particular, before we begin to speak or write, yet we ought certainly to begin with that which is naturally first. No man begins to paint a portrait, or mold a statue, with the feet; nor does any art find its completion where the commencement ought to be. Else what will be the case if we have no time to write our speech? Will not so preposterous a practice disappoint us? The orators materials are, therefore, to be first contemplated in the order in which we direct, and then to be written in the order in which he is to deliver them. Pronunciation in-tre-DUK-shun Sources Brendan Hennessy, How To Write Coursework and Exam Essays, How To Books 2010.Richard Coe,  Form and Substance: An Advanced Rhetoric. Wiley, 1981X.J. Kennedy et al.,  The Bedford Reader. Bedford/St. Martins, 2000Introduction to Its Not About Bill, by Peter Baker.  The New York Times Magazine, May 31, 2009Cheryl Hamilton,  Essentials of Public Speaking, 5th ed. Wadsworth, 2012J.K. Rowling, commencement address at Harvard University, June 2008Quintilian,  Institutes of Oratory, 95 AD

Along lines of Process and emotional struggle with ADHD in the Family Research Paper

Along lines of Process and emotional struggle with ADHD in the Family - Research Paper Example It is because of the abnormal function of the brain that certain disorders are seen in the human beings.Attention Deficit Hyperactivity Disorder is an example of such a disorder which diminishes the normal functions of the brain. Initially it was thought that ADHD only occurred in adults but it has been found that this condition also affects adults. This essay would revolve around the perspectives of ADHD and as to how it affects the children. ADHD is a neuropsychiatric condition which is characterized by lack of attention or concentration for a long period of time. It is because of this characteristic that the persons suffering from ADHD have difficulty in carrying out their daily life activities.This essay would revolve around the diagnosis of ADHD along with the treatment and other related issues of ADHD (Grosenbach 2000 & Whiteman et al 1995).Historical Context In order to understand the basics of ADHD it is necessary that it is studied in its historical context. ADHD was first d iscovered in the early eighteenth century by George Still. The name given to the disorder has changed ever since its discovery.George Still conducted a research to find out that 20 children were suffering from the problem of attention deficiency. It was here that he put forward a theory regarding these children that they may be suffering from a genetic problem.George Still named the disorder as the Defect of Moral Thought.... In 1970s more symptoms were associated with the disorder and this formed a complete spectrum for the disorder. It was in 1980s that the name Adult Deficiency Disorder came into being and was included in the Diagnostic and Statistic Manual III of American Psychiatric Association. In 1987 the name was changed to Adult Deficiency Hyperactivity Disorder and the non stimulant drugs to treat this disorder were introduced in 2003 (Fitzgerald et al 2007; Londrie 2006). Diagnosis The diagnosis of ADHD is based on psychiatric assessment along with a discussion with the peers close to the child. Questionnaires are also used to assess the skills of the child on the basis of which he is diagnosed. It is through these methods that the data is collected and then compared to the standards of Diagnostic Statistical Manual of Mental Disorders IV (DSM IV) for North America and with International Statistical Classification of diseases and related health problems (ICD 10) for European countries. The sign s and symptoms laid down by ICD and DSM IV are then compared to see if the child is suffering from the problems laid down in it or not (Berger 2008). The sign and symptoms of ADHD are anxiety, irritability, lack of concentration and difficulty in completing organized tasks. The child suffering from ADHD has difficulties in taking his own decision and seeks the help of others in completing the tasks in his life (Whiteman et al 1995; Grosenbach 2000). Bipolar Disorder should be diagnosed properly as at times it gets difficult to differentiate between certain disorders and bipolar disorders. Attention Deficit Hyperactivity Disorder is one of the disorders which have similar symptoms as Bipolar Disorder. It is necessary for a health

MG3122 STRATEGIC MARKETING Essay Example | Topics and Well Written Essays - 2000 words

MG3122 STRATEGIC MARKETING - Essay Example 2.0 John Lewis John Lewis is renowned departmental store chain of United Kingdom. The store chain has expanded business throughout the country within last hundred years. The company is headquartered at London, United Kingdom. The departmental store chain was founded by John Lewis in the year 1864. In the initial period the organization started their operation as single store but soon they transformed their business model into departmental store chain with the help of John Lewis Partnership. 2.1 John Lewis Partnership The partnership model gives opportunity to employees to gain partial ownership and contribute as stakeholder to business operation of the departmental store chain. John Lewis Partnership provides partial ownership or partnership benefits to existing thirty nine thousand employees of the company (McCallion, 2010). The John Lewis Partnership has won 'Retailer of the Year' in the year 2011. Recent report published by the company shows that they have more than 81,000 permane nt staff as well as partners. John Lewis has been ranked as one of premium departmental store chains of United Kingdom. They have already opened thirty eight outlets and also planning to establish strategic business units in foreign shore within next five years. The London based departmental store chain has achieved annual gross sales revenue of ?8.7bn in the year 2011 (John Lewis Partnership, 2012). 2.2 Business Strategy Business model of the company can be understood in the following manner. The company operates with 30 departmental stores across United Kingdom in order to provide multi brand products to customers The company has opened eight John Lewis at home stores They have also established 285 Waitrose supermarkets for selling products on online platform Business strategy of the company relies on three interdependent variables such as s Partners, profit and customers in order to achieve sustainable business growth. Strategic initiatives of the company can be analyzed in the f ollowing manner. Providing maximum sustainability and security to partners in order to motivate them to perform well. The company has understood that satisfied partners can help them to improvise in daily operation which will help them to increase operational excellence. Partners need to emphasize on recruiting and retaining loyal customers through providing them excellent customer triads such as quality, service and price. The company tries to retain sufficient profit margin for partners in order to sustain commercial vitality of the company. John Lewis distributes profits to staffs and partners on regular basis in order to motivate them to perform well (John Lewis Partnership, 2012). 3.0 Industry Overview John Lewis has cemented a premier position in retail and departmental store industry. The company faces competition in the field of Furniture Manufacturing, Consumer durable Manufacturing, Textile Manufacturing and Grocery Supermarket. ASDA Group, Arcadia Group, Marks & Spencer a nd Argos Limited are major competitors for John Lewis. Swedish furniture retailing giant IKEA has recently entered in retail

Four Stages of Leadership Essay Example | Topics and Well Written Essays - 1000 words

Four Stages of Leadership - Essay Example Teamwork is also essential for any success of a leader (Stagish, 2006). This is because when a leader does not work with the employees, but instead issues orders, the employees can fail to work effectively. Through teamwork, the satisfaction of the employees will increase. There will be the creation of good ideas that will come out of the association between the leaders and employees (Kramer, 2002). For people to trust the leaders in a company, the leader has to portray some behaviors deemed ethical by the society. The leader should be honest in all the work that he does in the organization (Porter-O’Grady, 2010). He should be sincere when dealing with all employees and not exhibit double standard while issuing orders. The leaders should also have integrity. This means that, in all the decisions that he has to make, he should have the same stand. He should be able to show competence in his dealings. This means that the basis of his decisions should not rely on his emotions or his desires. The leader should also depict intelligence to their juniors. The employees will thus trust the leader’s opinion, since his intellect can be trusted. Vital behaviors are necessary for a leader to adapt and ensure that he achieves teamwork in all his dealings. The leader has to ensure he understands the benefits of teamwork. He should know that, through teamwork, creative ideas could crop up (Shockley-Zalabak, 2010). The leader should thus aim to encourage all employees to participate actively in meetings and jobs that they do. This will lead to the employees helping each other the moment they get a problem. The result will be a better time management as less time is wasted. Second level The organization should adapt the synergic approach. I believe that leaders of an organization can work well with the employees to make certain that they realize the objectives of the organization as well as benefit the society. This can be a milestone in increasing the growth of t he company (Holmes, 2005). The company needs to ensure the employees understand the need to please the society and achieve the goals of the company. The leader of the company should share and find ways of achieving the goals of the company through teamwork. The employees will then learn to help each other in the company, especially when they are in the same field in the organization. This is because when the employees work together, they learn to come up with an idea that works very well in a situation. The leader can analyze the effect of the change in the active participation of employees in the team (Salas, 2001). This way, they will appreciate teamwork, internalize it and use it in all the activities they do in the company. The leaders should also build their trust in the employees. They can do this by sharing with them and showing them that they can be trusted. Leaders should understand the imperativeness of earning the trust of the employees. Their consistency and competence a re what the employees will use to judge and trust them. A leader can openly tell the employees that he can be trusted, and act in ways that make the employees believe him. Third Level The purpose of the company should be to offer the best services for the clients of the organization. They should be very kind and respectful to them regardless of the attitude of the clients. This means that they should be very tolerant will all the clients. The employees should also be able to make

Converting Arabic sign language to Arabic Text using iPhone(Xcode) and Thesis

Converting Arabic sign language to Arabic Text using iPhone(Xcode) and image processing - Thesis Example †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦16 1. Planning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 2. Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 3. Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...19 4. Testing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦21 5. ... This can be a very difficult and time consuming process and the results may not satisfy the maximum amount of deaf students with needs. This project aims to develop an application that can be used by a school owner which will produce an XCode based on Arabic sign language to Arabic text. A number of factors must be considered in order to fit everything together in a schedule. The school owner of an institution will provide the data required for the project’s development. The application will process the data provided through calculations and comparisons in order to create an XCode that tries to satisfy the needs of the institution. Within this project it will be attempted to complete student scheduling based on various constraints. These constraints have been chosen and will be talked more at length in the paper. However, for now, we know that deaf students need to come on certain days, such as on Monday and Thursday, Tuesday and Friday, and Wednesday and Saturday. This would make three deaf students total so far. Another constraint is that one student will need to come with his brother although they are taught Arabic at different levels. Also, one student would be coming from 3 to 5 p.m., as he would not be able to come to class during working hours. Altogether, these constraints make six deaf students, possibly more if needed. What is going to happen is that code has been designed in order to reflect these variables using Prolog and tkXCode software. Additionally, the use of C++ code will help in the design of the coding for this project. The code for C++ will be run through the website codepad dot org, and from there appropriate code for Prolog and XCode will be developed. Constraint logic programming (XCODE) will be used

Strategic marketing management for Boots the pharmacy

Strategic marketing management for Boots the pharmacy Boots is the largest pharmacy chain in Europe with an with an excellent reputation for differentiated health and beauty products and customer care. Our strategy is to develop Boots into the worlds leading pharmacy-led health and beauty retail brand,focused on healping people look and feel their best. Alliance Healthcare is the backbone of Alliance Boots wholesale and distributions service with twice daily deliveries to around 5,700 pharmacy shops in the UK alone. Internationally,Alliance Boots distributes drugs and cosmetics to around 150,000 outlets and operates from 360 delivery depots.In addition to supplying Alliance pharmacies ,the Alliance Healthcare distribution subsidiaries also deliver to NHS central warehouses and hospitals in the UK,alone with private hospitals, GP surgeries,local health centres and private pharmacies throughout Europe,Asia and Australia. Marketing Strategy Options. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. Our customers are at the heart of our business. Were committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products only at Boots, with great value our customers love. Our people are our strength and they tell us that Boots is a great place to work. We are always be the employer of choice, attracting and retaining the most talented and passionate people.The strategy is to focus on its two core business activities of pharmacy led health and beauty retailing and pharmaceutical wholesaling and distribution,while increasingly developing and intenationalising our product brands to create a third dimension.growing the core businesses in existing markets,continuing to deliver productivity improvements and other cost savings,pursuing growth opportunities in selective new high growth markets and launching our product brands in new markets. This strategy is underpinned by our continue focus on patient or customer needs and services selective partnerships and our strong financial diciplines.we are commited to providing exceptional customer and patient care be the first choice for pharmacy and healthcare offer innovative products only at Boots,with great value our customer love. Pharmacy-led health and beauty strategy : Boots is the largest pharmacy chain in Europe with an excellent reputation for differentiated health and beauty products and customer care.Our strategy is to develop Boots into the worlds leading pharmacy-led health and beauty retail brand,focused on helping people look and feel their best. The key steps we are taking in the uk to execute our strategy are:- -Making Boots more convenient and accessible for our customers. -Developing our people to be at their very best for our customer -Improving our customer in store shopping experience -creating a compelling multi-channel health and wellbeing consumer offering -Increasingly differentiating our product offering -Continuing to provide customers with excellent value -Opening new stores in markets where Boots is already well established -Developing new store in markets where Boots is already well established -Developing country specific Boots branded trading formats to meet local needs. SWOT analysis STRENGTHS Boots as being one of the bigest UK pharmacy-led health and beauty group market, its brand has been well-known and already built up its reputations over Healthy and Beauty Product retailing. Under the leadership team with Alex Gourlay, the chief executive of Health Beauty Division it is showing tremendous increase in its profit. It also keeps into account the green and environmental issues. As a result it has a positive impact on consumer brand especially the green activists consumers. Strengths Weaknesses Strong Brand Equity Low profitability Store Network Lack of International Presence Opportunities Threats Store expansions in UK Intense price competition Expanding product offerings High regulatory oversight Reference: Data monitor, 2006 WEAKNESSES Boots is only presented in UK. Therefore there can be an issue if the company wants to have growth in the retailing Health Beauty Division sector. Declining Reputation OPPORTUNITY Boots alternative business, investing in properties can have major growth in the future. Staff which works at Boots are essential buyers, administrators, systems designers, finance workers and so on all are part of the whole team that must work together to make things operate smoothly and efficiently Online sales are a great opportunity for future growth. THREATS Boots operations have become a topic on various issues like environmental, planning and other factors. As a result there needs to be investment related to environmental and green issues. Porters 5 forces analysis Competitive rivalry The retail market is filled up with high competitors as more and more companies are trying to step into the Health Beauty industry All the other retailers have different competitive advantages. Boots reach in different stores allows it to reach large number of customers. The other factors which compete with the Boots bank is different banks and building societies Barriers for entry Barriers to entry is high due to a number of factors: Firstly, company looking to set up its business in UK requires lots of investment, brand development, which takes years to establish. Secondly, company in retail sectors are increasing, which itself means there is very less chance for any new entrances. Local knowledge is required for a new business in order to establish, which is highly difficult for new firms to replicate. Threats of Substitutes The threats for newcomers or substitutes is less, as the consumers views that as a necessity, especially in the developed world. The retail market is always trying to look around for new innovations with respect to Health Beauty products, alternative businesses. As a result of which it is difficult for substitution. The only major threat of substitute is an internal industry threat, wherein one supermarket can lap up the business of other supermarkets. Buyers power Because of the presence of too many competitors in the retail Health Beauty sector selling the same product, buyer power is high in the industry. During the time of recession consumers wants are taken into more demand, thereby increasing their power. Supplier power Suppliers in itself is huge company providing products to the supermarkets. If the products are not sold, consumer will shift loyalties, making suppliers more powerful. And also when the products do not reach the supermarket, sales do get affected hugely. Competitive strategy by Michael Porter MARKETING STRATEGY TO ACHIEVE COMPETITIVE ADVANTAGES The main aim of Boots is to provide Health Beauty Product to the consumers, delivering the products of outstanding quality and great service. It always looks for profit growth through a balance of strong sales growth, reduction in cost and continuing margin improvements. There are many techniques in order to achieve its aims and goals PORTERS GENERIC STRATEGY MARKET MATRIX PORTERS GENERIC STRATEGY: Michael Porter had argued that a companys strength depends on two headings: cost advantage and differentiation. By applying these strengths three generic strategies result: Cost leadership Differentiation Focus Target scope Low cost Product uniqueness Broad (industry wide) Cost leadership Strategy Differentiation Strategy Narrow (market segment) Focus Strategy (low cost) Focus Strategy( differentiation) Cost leadership strategy: Cost leadership is a strategy built on offering a customer a lower pirce than competitors and maintaining an advantage by ensuring the cost are lower than those of competitors. Factories are built; labor is recruited and trained in all sorts of knowledge for the lowest cost of production. In the process cost advantage is the focus. However low cost not always allows low price. Producers could price at competitive parity, other than the competitors. For example, such as Toyota, are good in producing autos at a low price, but have the brand and marketing skills. Differentiation strategy: It is a strategy that involves offering a product which is different to, is differential from, those of competitors. The advantage of the product will appeal to the whole market and not in a narrow segment. The company that succeeds in differentiation strategy often follows the internal strengths Access to scientific research Highly skilled and creative development team. Strongly sales team with the ability to successfully communicate the perceived strengths of the products. Corporate reputation for quality and innovation. Focus: The focus strategy strives on a narrow segment and within that segment tries to achieve either a cost advantage or differentiation. A company following the focus strategy often enjoys a high degree of customer loyalty, and this in turn leads to more customer lifetime value. The focus strategy has two variants. In cost focus a firm seeks a cost advantage in its target segment, while in Differentiation focus a firm seeks differentiation in its target segment. Cost focus exploits differences in cost behavior in some segments, while differentiation focus exploits the special needs of buyers in certain segments A company following narrow market focus and pursuing a focus strategy, have lower volumes of bargaining power with their suppliers. A company following differentiation focused strategy may be able to pass higher costs on to customers since close substitute products would not exist. Firms that succeed in a focus strategy are able to lead a broad range of product development strengths to a relatively narrow market segment Finally, other focusers may be able to carve out sub-segments that they can serve even better. Industry Force Cost Leadership Differentiation Focus Entry Barriers Ability to cut price in retaliation deters potential entrants Customer loyalty can discourage potential entrants It develops core competencies that can act as an entry barrier Buyer Power Ability to offer lower price to powerful barriers Large buyers have less power to negotiate. Large buyers have less power to negotiate Supplier Power Better insulated from powerful suppliers Better able to pass on supplier price increases to customers Suppliers have power because of low volumes Threat of Substitutes Can use low price to defend against substitutes Customers become attached to differentiating attributes, reducing threat of substitute Specialized products and core competency protect against substitutes Rivalry Better able to compete on price Brand loyalty to keep customers from rivals Rivals cannot meet differentiation-focused customer needs TASK2 MARKETING ENVIRONMENT Using of PESTEL analysis, marketing mix elements can be produced to contribute the goals and values of Boots, after analyzing the current marketing environment. PESTEL analysis: Political factors: Increasing globalization, gives challenges and opportunities to Boots. Using this company can enter into new markets through partnerships. The ongoing investigation of price fixing among the UK retailers which can have a negative impact to the industry which can make the consumer feel cheated and my lead to a negative impact on the reputation of the company. Economic factors: Because of the food crisis all over the world, can result in the purchasing cost of the company, which in turn can increase the Health Beauty Product prices which affects the purchasing power of the consumers. Because of credit crunch, the consumers purchase power would decrease, but they would still consider that as its basic necessity. Lot of incentives is given to the consumers. This affects Boots as prices have to be reduced most of the times. Social factors: There seems to be more attention on fresh and easy style cooking. This gives Boots an opportunity to encourage new Health Beauty Product. Recently government has given more emphasis to promote healthy eating because of the increasing obesity. As a result the consumer would move on to healthy eating which in turn will be an opportunity to Boots to stock in more of healthy Health Beauty Product and as a result of which there would be an increase in consumers number. Technological factors: The internet phenomenon seems to be growing more rapidly. Boots can use internet for its advantage. Standing in the queue system for few items in the shopping market is time consuming. By installing the self checkout machines it can reduce the queue system for which the customer would not have to wait for few items which in turn will increase the sales for Boots. Environmental factors: It should be mandatory to reduce carbon footprint and increasing energy efficiency. One of the important and ethical issues is, like sales of organic food and ethical treatment of animals, this can clearly affect Boots on various levels. This is a sensitive issue. This can be done by maintaining on the public stand and environment. Legal factors: The current UK grocery market is highly regulated in many aspects, which is commonly in the developed countries. The recent inquiry by OFT could act as one example, which would potentially reduce the profitability of the supermarkets. Moreover, Trade Union would also protect employees to receive lack benefits, and this would make the grocers difficult to lay off employees. Marketing audit: Mckinseys 7-S framework can be used to design an internal appraisal of an organization. The 7-S framework of Mckinsey is a management model that describes 7 factors to organise a company in a holistic and effective way. They are Strategy Plans for the allocation of firms scare resources, overtime, to reach identified goals. Structure The way in which organisations unit relate to each other centralised, de-centralised and matrix. Systems The procedures, processes and routines that characterise how the work is to be done like financial systems, recruiting and performance appraisal systems. Staff Number and types of personnel within the organisation. Style The style of organisation and how key managers behave in achieving the organisations goals. Skills Distinctive capabilities of personnel or of the organisation as a whole. Shared values What does the organisation stand for and its central beliefs and attitudes. Conclusion To survive in such a competitive market place, Boots must continue to build a strong brand in order to create a strong differentiation in the market, attract customers with a credible value proposition and to constantly engage customers in ways that would endear them to the brand and to the company. This can help improve their market share especially during periods of recession when lower priced private brands are sought by consumers. And thereby achieve competitive advantages and long-term growth.